The Importance of Marketing for Business Essay Example | Topics and Well Written Essays - 1250 words - 1

The Importance of Marketing for Business - Essay Example The author has rightly presented that marketing helps a business in creating value for its customers. Most companies today implement customer-driven marketing strategies which allow them to create value for target customers. Companies today identify and select marketing segments, develop products and marketing programs targeted to each and focus on the buyers who have more interest in the values that they create the best. They then decide on a value proposition by differentiating the market offering and positioning it in the minds of the target customers. The customer relationship management part of marketing is about maintaining and building profitable business relationships by delivering superior customer value and satisfaction. Just as companies are being very choosy about which customers to serve, they are serving the chosen customers in a more lasting way. Marketing today has become an art of finding, retaining and multiplying profitable customers. Apart from helping companies c onnect more deeply with their customers, marketing also helps companies connect to customers more directly. It helps customers buy virtually everything without going to a store through telephone, online, mail order catalogs etc. In fact, such has been the success of direct marketing that some companies such as Dell only use the direct channel to sell their products. Marketing also helps businesses build strong, lasting and profitable relationships with customers through social media

Organizational performance Essay Example for Free

Organizational performance Essay Todays society is diverse and rapidly changing and it is the organisations ability to adapt or be in fit with the external environment that will determine its overall performance. Ethical issues arise throughout all organisations daily activities but it is the continual debate about what is right or wrong that will shape ethical decision making now and for generations to come. This essay aims to investigate culture within the internal environment and how culture plays a role in an organisations ability to fit in with the environment. According to (Samson and Daft, 2003:80) the internal environment is composed of present employees, management and business culture. This essay will investigate how culture plays a role in the organisations overall success. In addressing the issue it will be shown how the external environment has changed in terms of how organisations are evaluated. How changing an organisations culture can help the organisation be in fit with the external environment and how the success of changing culture may depend on the level of employee moral development. It is argued that the organisations performance depends on a fit between the organisation and its external environment. Body Key point 1: How the external environment has changed in terms of how organisations are evaluated. The external environment has changed with respect to how organisations are evaluated today. According to ( Samson and Daft, 2003:79) the external environment is all elements existing outside the organisations limitations that have the possibility to affect the organisation. Companies around the world have started to realise that investors are not concerned exclusively with financial performance (Tschopp, 2003). The days of companies being  evaluated on their financial performance are gone and companies are now finding that they are being evaluated on a more overall perspective. Increasing the ethical obligations can help an organisation when adapting to the external environment. According to ( Samson and Daft, 2003:147) ethics is the code of honourable principles and standards that governs the behaviours of an individual or group with respect to what is correct or incorrect. If ethics is incorporated as part of the organisation this can lead to improvements in the workplace and towards society. The triple bottom line approach has been introduced as a way of achieving overall success both internally and externally throughout the organisation. Triple bottom line entails reporting on economic, social, and environmental issues. Corporate success should be considered not just by the traditional financial bottom line, but also by its social/ethical and environmental performance ( Samson and Daft, 2003). Triple bottom line has not only put the emphasis on managers to not only make a profit but to also consider the surrounding external environment that they could be affecting. Businesses now report annually on social and environmental performance as well as their financial performance because they know it provides a more complete measure of long-term value creation and strategic opportunity (Tuchman. J, 2004). Key Point 2: Organisations need to change to fit. They can do this by changing an organisations culture to fit in with the external environment. The external environment has altered and its the organisations ability to change to keep in touch with the external environment that determines its performance. One way an organisation can change to keep in contact with the environment is by altering its culture. According to (Samson and Daft. 2003: 94) culture is the knowledge, beliefs, values, behaviours and ways of viewing shared among members of a society. Organisational culture has been defined, in very simple but intuitive words, as the way we do things around here (Domenec, 2003). The notion that we can make others do what we want them to do by persuading them to want to do  it is one that has a long pedigree. This notion became formalised as an integrative view of organisation culture and became more ingrained after the publishing of the book In Search of Excellence in 1982 (Thomas J. Peters and Robert H. Waterman, Jr., 1982) Moving towards greater corporate responsibility may require culture change or at least cultural re-enforcement. The fundamental values that exemplify cultures at these and other organisations can be understood through the noticeable manifestations of symbols, stories, heroes, slogans and ceremonies. Any organisations culture can be interpreted by observing these factors (Samson and Daft, 2003:95). By incorporating symbols, stories, heroes, slogans and ceremonies into an organisations culture they will be able to adapt to the changing external environment. According to (Samson and Daft, 2003:97) slogan is a phrase or sentence that succinctly expresses a key corporate value. Hungry Jacks for example has the slogan The burgers are better at Hungry Jacks. They have incorporated this slogan as part of their culture to try and separate them from the other competitors. By incorporating the different types of culture into and organisation, may change the way managers and employees think to incorporate social and natural environmental responsibilities into the workforce. Key Point 3: The success of changing culture may depend on the level of employee ethical development. The success of changing culture can depend on numerous factors but the level of employee ethical development plays a role. The three levels of personal moral development could pose a problem for employee ethical development. The theory developed by Kohlberg goes through the different stages of employee development from pre-conventional to post conventional. Starting at the pre-conventional level which focuses on right vs. wrong and the behaviour is on ones self to the conventional level which focuses on the  group rather then ones self. Then lastly Kohlbergs post-conventional level of individual development which focuses on abstract and self-chosen principles (Arnold and Lampe, 1999). Kohlbergs theory brings attention to the fact that if employees are going in different directions it can hinder the success of an organisation. If there are employees who are focusing on what is right vs. wrong and other employees who are following self chosen principles even though they know people hold different views. In this sense, the greatest danger to modern organisations is the betrayal of ambitious, selfish, untrustworthy people who care more for their own progression than the mission of the organisation (Domenec, 2003). Since each person is unique, each one can focus on personal accomplishment in very different ways (Domenec, 2003). Conclusion This essay investigated culture within the internal environment and how culture plays a role in an organisations ability to fit in with the environment. In support of this argument there has been evidence supported to show how organisations incorporate culture to be in fit with the changes of external environment. Organisations are finding that they are being evaluated not only on their financial status but also their social and environmental performance. This has meant that organisations have had to change their culture to compensate in the change in evaluation. An organisation culture can be observed through such factors as slogans and symbols which now have to coincide with the external environment. The success of the changing culture can depend on the level of employee ethical development and at what stage everyone is at. If an organisation is united and following the same path or views they may find greater overall success. Views that link an organisations culture with its performance seek to shape managers and employees understandings in a common and coherent direction (Kolter and Keskett, 1992). Bibliography: 1. Samson, D., Daft, R.L. (2003) Management: Pacific rim edition. Victoria: Thomson. 2. Thomas J. Peters and Robert H. Waterman, Jr., In Search of Excellence: Lessons from Americas Best-Run Companies (New York: Warner Books, 1982), 3. Tuchman, J. 2004, Big Owners Balance Triple Bottom Line [online], Available from URL: http://www.enr.com/news/bizlabor/archives/040809-1.asp 4.

Tantrums and anxiety in early childhood

Tantrums and anxiety in early childhood Introduction One of the many tasks of the early childhood educator is to keep abreast of current research developments in the field. Research on brain development, learning strategies, guidance techniques, and working with parents, and so forth has dramatically altered and hopefully improved practice over the years. Task Select three papers from any of the issues of Early Childhood Research Practice listed in the right-hand margin. Only papers are acceptable. Features or Observations and Reflections are not allowed since they are not research based. Early Childhood Research Practice Once you have selected three papers of interest to you, and they need not cover the same topic, read them and then complete a brief review of each article. For each review, please use the outline format below: Title and author of article Brief summary of the article (please do not retype the abstract or the summary; summarize the article in your own words) Purpose of the article Population studied Conclusions presented in the article How you would apply this research in an early education setting. Submission The article review is due in Assignments, Tests and Surveys on Tuesday, February 23rd by 11:30pm. This assignment is worth 50 points. A 15-point late deduction will be taken for work submitted beyond the due date. The last day to submit late work is May 18th at 11:30pm. The grading rubric that will be used to evaluate this assignment is located in Resources on the left-hand navigation tree. Please note: Only articles from the Early Childhood Research Practice Journal may be used. If articles from other sources are used, they will not be counted. All work must be original. Work plagiarized from any other sourcethat is taken and presented as the students own when it was in fact written by someone elsewill result in a zero. This includes copying and pasting content from any of the articles chose, or any other articles. In addition, the plagiarized work will be submitted to the Vice President of Student Services for his evaluation of academic dishonesty. Please be forewarned Title and author of article Tantrums and Anxiety in Early Childhood: A Pilot Study Written by Gina Mireault and Jessica Trahan Brief summary According to the authors of Tantrums and Anxiety in Early Childhood: A Pilot Study, the anxiety of children could have a significant relationship with the tantrums, as well as be factor that cause them. Studying tantrums and its factors is important because of concerns about having long lasting effect in childrens behavior and assure the best forms to counteract those. The studys information, gathered by the childrens parents, using measures as Achenbach Child Behavior Checklist (CBCL) and Tantrum Questionnaire, showed that there isnt any relationship that anxiety could be a factor responsible for tantrums neither that have any connection. However, the authors, concludes that results can change since that population participated in this research was a small proportion and it cant be generalized, as well as because others question arise about if with different mechanism tantrums and anxiety could be associated. Purpose of the article The purpose of the article was to study the tantrums, as their factors and their aspects; a well as to resolve the assumption that anxiety could be also a factor that cause those frequent and common tantrums on children. Moreover, the study also would target if the counteract actions to stop those could also have a relation with anxiety. Population studied In this study a small group participated; integrated by 33 children, 15 males and 18 females, between the ages of 3 and 5, and their respective parents. Conclusions presented in the article The research conclude that after gathering all the information with the help of the childrens parents, the study showed that the tantrums frequency on the majority of the children studied was that tantrums occurred often and those were noticeable and distracting. However, anxiety was not found to be a factor that could cause tantrums neither to have any relation with the tantrums aspects. Since , this research was not generalized and it pop out another important questions, that authors suggest that consider that anxiety could be link to tantrums and to care about the way to handle childrens tantrums. How you would apply this research in an early education setting. This research was very interesting since it showed me some tantrums factors and the usual parenting forms to handle those. After to know that is true that there are not many researches on tantrums and if anxiety could be an important factor to cause them; I would truly be aware and consciously observed children tantrums in my work setting as an early childhood teacher. Since, anxiety could truly be a linked to tantrums, observation needs to be primary before I could act to a childs tantrums, so I can make a good choice to manage those without affecting the child in any way. Title and author of article Whos the Boss? Young Childrens Power and Influence in an Early Childhood Classroom. Written by Yoon-Joo Lee and Susan L. Recchia Brief summary of the article (please do not retype the abstract or the summary; summarize the article in your own words) In the research Whos the Boss? Young Childrens Power and Influence in an Early Childhood Classroom, authors Yoon-Joo Lee and Susan L. Recchia present their study about the impact and the ways that childrens power influence the classroom socialization. Different examples where addressed about how the role of power of three preschool children made a powerful influence towards their other classmates and sometimes towards their teachers. The children power made teachers felt challenged by these children and at times they might not even realize they were being influenced. The results showed that this powerful influence had an impact, both positive and negative. The authors suggest that teacher need to analyze every situation where powerful influence by children could happen, to achieve a balance of power where all the childrens voices can be heard, and encouraged equal opportunity. Purpose of the article The purpose was to study the childrens influential power that is seen over other children and over their own teachers, as well as the effect that it has within socialization in a preschool class. Population studied Three preschool children were studied, with the helped of two head teachers that were able to answers interviews about this children and themselves. Conclusions presented in the article The authors conclude that Childrens influential power towards other children could be positive, because it makes children be engaged in some other enriched activities but also this influential power can be negative because sometimes unfairness takes place in some classroom activities by these influential children. Moreover, the authors addressed that teacher uncomfortable way towards this childrens behavior could be based on the way of the teachers ideas of a democratic classroom, and the teachers way to solve some situations, not always is the best way, since in some of this situations teacher may allow some children to have more power than the others, even though this is not their intention. How you would apply this research in an early education setting. The article showed me many interesting examples of how some children could have influential power over other and even over teacher without these notice it. I havent had the opportunity to witness this role of power by preschool children, but I had observed some children of my neighborhood and its really true how this power impact other children in negative ways and positive as well. I would apply this research as based to how to handle some powerful situation by children where Ill doing my practicum, so avoid the mistake of giving more power to some children than other. Nevertheless, I will need to be alert in every situation, carefully observing, to assure a democratic classroom environment. Title and author of article Exposure to Media Violence and Other Correlates of Aggressive Behavior in Preschool Children Written by Laura A. Daly and Linda M. Perez Brief summary of the article According to the authors of Exposure to Media Violence and Other Correlates of Aggressive Behavior in Preschool Children, the aggressive behavior was led by the possible main influence by TV violence programs that preschool children watched. Reaching methods found that watching violent TV programs isnt a principal source that produce a change on childrens behavior, however, it can influenced the childs behavior with the accompany of other factors. Gender, fathers presence, mothers age, and a poor self- regulation were address to be other influential factors that contribute to an aggressive behavior. Nevertheless, the authors conclude that since the children are in the process of self-regulation that amount of violent TV programs seen by preschool children have to be reduced. Purpose of the article The purpose of the research was to find out if violence shows in television programming could be related with violent aggression seen in preschool children during their play time, as well as to examine other factors and variables as the childs gender and age, that influence a change in the childrens behavior. Population studied The population that participated in the study was integrated by 30 preschool teachers and 70 children, 32 females and 38 males; they were from seven different preschools, as well as the childrens parents. Conclusions presented in the article The violence in television that children watch was not the main factor that made the children act aggressively during their play times; however it is an important influential via that together with the low self-regulation that preschool children have, together with gender, can conduct to have an aggressive behavior. Moreover, researchers found that as the mother age, childrens age and the fact that children were living with both of their parents were the principal factors that led to have a higher self- regulation and for instant a better pro-social behavior. How you would apply this research in an early education setting. Reading through this research, it was possible to be aware about the factors that make children behave aggressively during their time to play. This research was very helpful as well in the fact that led teachers knows that we truly need to be a good support for children in the way as helpers for their development of their self- regulation. Teachers know now that children do not act aggressively just because they are been disrespectful; instead this behavior is influenced by many factors including their undeveloped prefrontal cortex. Teachers definitely cant avoid children to watch TVs programs that content violence, however teachers can be a good support to help them and guide them on controlling their behavior. Bibliography Mireault, G., Trahan, J. (2007, Fall). Tantrums and Anxiety in Early Childhood: A Pilot Study. Lee, Y.-J., Recchia, S. L. (2008, Spring). Whos the Boss? Young Childrens Power and Influence in an Early Childhood Classroom. Daly, L. A., Perez, L. M. (2009, Fall). Exposure to Media Violence and Other Correlates of Aggressive Behavior in Preschool Children.

An Analysis of Tennyson’s The Princess Essay -- Tennyson Princess Essa

An Analysis of Tennyson’s The Princess  Ã‚   Alfred, Lord Tennyson is the most influential poet of the Victorian Age. He was named poet laureate of England by the Queen, and the first poet to receive a title Lord. In his lifetime Tennyson has produced many works which are considered great. Such one is The Princess which is a long narrative poem with a number of songs. One of these songs is â€Å" Tears, Idle Tears†, a poem full of sorrow and grief. In this fragment of The Princess the speaker is desperate because of the death of his love. This causes the sad tone of the poem which is something typical for Tennyson and his works.par I chose to analyze this poem because it is about something that many people have experienced, even I. Everybody has had such melancholic moments and feelings of nostalgia when he or she remembers a person who is dead. There is one more cause for choosing this particular work of Tennyson and it is the figurative language and the way the poem sounds. The use of alliteration, imagery, metaphors a nd the oxymoronic statement at the end make the poem more philosophical and thoughtful.    Grief is something that everybody has felt. One of the causes for being sad are memories which remind us of something that is gone or is over. The poem â€Å" Tears, Idle Tears† has the same subject. It talks about loss and nostalgia. There are particular feelings in this poem that do not appear in many other works. These facts make the poem sound different from the others; this is one of the main reasons why I like it.    The speaker of the poem starts with a statement about the tears and where they come from. After that he gives the reason for the tears. According to the poem the grief is caused by â€Å" the h... ...unds reminds the reader of sadness and despair. However, it is not only the figurative language that makes the poem so good. The perfect use of language is combined with thoughtfulness and philosophy that matches that of the author. He has said that it is better to have loved and lost than not to have loved at all. The same thing happens in the poem, the speaker is full of grief but he knows that these memories that make him sad are also sweet because there was joy before death came.   All these things make the poem one of the best representatives of the Victorian Age and of Tennyson himself. This work best presents the feelings that people have when they have lost a friend and this is the main reason why I chose it. In my opinion this poem is relevant even today when people more and more become interested in the material rather than in the spiritual.   

Thomas Paine Common Sense

Common Sense is a document written by Thomas Paine who strongly advocates the urgency to have the colonies become an independent nation. He argues, that the nation has to break ties from the evils of Britain, in order to have an established society. On the surface, the document would seem to hold the ideas of freedom and democracy, but upon examining it closer, I believe that it was all propaganda, that was only to benefit a small elite group. Thomas Paine’s argued that under Britain’s rule, no one would ever benefit in society because it was made up of a monarchy. He felt that Britain had been fed enough, and that it should be put to a stop immediately. Neglect on the part of Britain was the only positive and negative aspects, that took place because of the following reasons. A sad and negative outcome because, the colonies were able to fend for themselves while Britain enriched herself while neglecting her people. The positive outcome was that colonies showed independence, by being able to sustain a comfortable lifestyle without Britain’s assistance. Most important, the laws of Britain were no longer able to address the people a new nation had emerged made up of many different backgrounds and religions. Paine continues his arguments by stating to the colonists, to think of why they left in the first place. If all was well back home, why did some many leave if it was all okay. He makes it clear that no one left voluntarily, but for an urgency to better themselves. Of course, we can not forget that some left for religious freedom but most left because, opportunity was available. Also, he felt that the colonies were already exercising their beliefs and ideas, because they exercised their freedom by making new laws and implying them to all. Profit was also another motive, having a free port that would enrich the lives of those who lived in the new independent nation.

Tracon by Paul McElroy essays

Tracon by Paul McElroy essays Paul McElroy's novel "Tracon" is a gripping tale about the airline industry and in particular the air traffic controllers. McElroy has created a fast paced, page turning story that can cause even the most seasoned airline passenger to feel wary of ever flying again. McElroy gives the reader an intricate detailed account about the inner workings of the air traffic controllers and how stressful and difficult their work really is. The story portrays a behind-the-scenes of one of the nation's busiest airports, Chicago's O'Hare Airport, with such realistic description and dialogue that McElroy's novel reads more like McElroy begins his story with a mid-air collision of two passenger jetliners, a Coastal 757 and an Atlantic 727. From the first page, the author crabs the reader's attention. "the first officer saw the Coastal Airlines 757 burst out of the clouds from the left. He yanked on the control yoke and jammed one rudder pedal to the floor in a desperate attempt to steer above and behind the other plane. The 727 was starting to respond when the outboard edge of its port wing grazed the top of the 757's starboard wing. Then the Jurassic jet shook violently from a sickening crunch of metal as the wing slashed through the vertical stabilizer on Coastal's tail, ripping half of it away" (McElroy 9). In just four sentences McElroy sets the stage for the unthinkable tragedy about to unfold. He then goes on to describe the horror the passengers faced as they realized the plane was out of control and on a crash course. The author then jumps from the tragedies taking place on the planes to a yacht sailing below whose owner and afternoon date witness the debris falling from the sky. McElroy then flashes to O'Hare Airport. ...